Case Study

DevLeads

Empowering freelancers by transforming lead & project management into a seamless workflow.

  • JavaScript
  • Node
  • Express
  • Stripe
  • Mongoose
  • Nodemailer
  • Puppeteer
  • Application Design
  • Full-Stack Development
  • SEO

Project Overview

DevLeads is a comprehensive lead & project management system designed for smaller agencies & freelance web developers. The platform provides a complete workflow for capturing leads, managing projects, generating professional documents & analyzing business performance.

We built the application & accompanying website with the intention of providing a useful CMS & management tool for this audience, ensuring the system was intuitive, extensible & developer-friendly.

Problem

Smaller agencies & freelance web developers often struggle to find clients, track inquiries & manage projects effectively. Many existing tools were either too complex, siloed, or required juggling multiple platforms to handle lead capture, project tracking & invoicing. The goal was to create a single, self-hosted platform that would integrate all of these functions in an easy-to-use & maintainable system.

Solution

Our approach was to create a fully-integrated web application that combined lead management, project tracking, document generation & business intelligence tools into a cohesive platform.

  • Application Design: We iterated on the initial concept, expanding the original smaller-scope application into a full-featured platform with robust lead management, project tracking & document generation capabilities. The system architecture & user interface were designed to be clean, modular & developer-focused, ensuring a smooth workflow from lead capture to project completion.
  • Feature Development: We designed & built the application from the ground up, incorporating automated lead capture from web forms, native business lead generation, professional document creation (proposals, contracts, invoices) & analytics dashboards.
  • Website Design & Build: We designed & built the public-facing website to clearly communicate the platform's value, highlight its features & provide easy access to a live demo & documentation.
  • Testing & QA: We conducted extensive testing across the application & website, identifying usability improvements, verifying workflows & ensuring reliability & performance.

Results

The application launched in October 2025 & immediately received attention from the developer & freelancer community, particularly freelance web designers & developers. Several users reached out to share their appreciation for the platform & its comprehensive documentation, which was carefully reviewed & refined to make setup & usage straightforward. Early feedback highlights the value of combining lead generation, project management & document creation into a single self-hosted solution.

Tech Stack

Frontend

Vanilla JavaScript HTML5 / CSS3 Chart.js CodeMirror Firebase Auth

Backend

Node.js Express MongoDB Atlas Firebase Admin SDK Nodemailer Mongoose Puppeteer

Other

Business Lead Finder Embeddable Web Forms

Visit the Site

devleads.site →

See the live project in action.

Ready to Start Your Project?

Tell us about your goals and we'll get back to you within one business day.