Pricing | Iconic Web Studios

What We Do

Build it, fix it, or grow it

Whatever brought you here, we can help. Jump straight to what you need.

Websites
The front door to your business, where the right customers meet you.
Applications
Custom software for your team or your customers.
Rescue & Rebuild
Fix, improve, or rebuild the website or app you already have.
SEO
Get found by the people already searching for what you offer.

The Foundation

Every website starts here

No matter which tier you choose, every custom website we build starts with all of this, included from day one. It's the solid foundation everything else is built on.

Custom design, built for your business. No templates, ever
Looks and works on every screen. Fully mobile-responsive
A contact form that turns visitors into inquiries
SSL security so your site is safe and trusted
3 rounds of revisions so it lands the way you want it
Our full support during the build. You're never left guessing
Basic on-page SEO so search engines can find you from day one
Full ownership, handed to you at launch. The site, the domain, the hosting, all in your name

Your website is yours to keep and yours to control, from the moment it goes live.

Website Tiers

Websites built for where your business is now

Every custom website starts with the same solid foundation. The tier just sets how far it goes. Not sure which one fits? Get a quote and we'll point you to the right one.

Emerging Icon

$3,000 to $6,000

A professional presence that makes you look established from day one.

Best for: New businesses and startups getting online for the first time.

A fully custom design, built around your brand and how you work
Around 6 pages, structured to turn visitors into inquiries
Everything you need to look credible and start getting found

Start here

Rising Icon

$6,000 to $15,000

A site that doesn't just look good, it brings in leads.

Best for: Established businesses ready to grow and turn more of that interest into customers.

A richer, more distinctive design with interactive touches
Lead capture and booking built in, so inquiries come to you
Keyword-targeted SEO to get found for what you actually sell
Analytics so you can see what's working
Around 15 to 20 pages

Get a quote

Legendary Icon

Starting at $15,000

A website that runs part of your business, not just describes it.

Best for: Businesses and organizations that need the site to do something, not only inform.

E-commerce, memberships, or custom dashboards
Deeper integrations with the tools you already use
UX strategy for how people actually move through the site
Priority support

Talk it through

Built into every site

Hosting setup, accessibility, performance and mobile-first build, regardless of tier.

See the list

Custom design, no templates
Fully mobile-responsive
Basic on-page SEO
Contact form
SSL security
3 rounds of revisions
Full support during the build
Full ownership at launch

Just need a simple one-pager? See the Launch Page below.

A Different Kind of Build

The Launch Page

$1,000 flat. One page. Live in about a week.

Sometimes you don't need a full site yet. You just need to be online, looking sharp, with a clear way for people to reach you. That's the Launch Page: one focused page, professionally designed, ready fast.

This isn't a budget site. It's a fast one. Everything is done to the same standard as our larger builds, just on a single page instead of many.

One page, thoughtfully designed around your business
A Hero section (the banner at the top) and a Contact section, always included
A header and footer to frame your page, both always included
Up to 5 more sections you pick yourself
One round of revisions
30 days of support after you go live

A couple of things to know

The Launch Page moves fast because your words and images are ready to go. You provide the text and photos, and that, along with a single round of revisions, is what keeps it quick and affordable. Need a hand with the writing or photography? We can take that on for you.

If your ideas start needing more room than one page can hold, that's a good sign your business is ready for more. When that day comes, our Emerging Icon tier is built and priced for a full, multi-page site, and we'll gladly help you step up to it.

See everything a Launch Page includes →

Applications

Custom software, built for your business

Starting at $20,000, quoted per project.

Some projects aren't websites at all. They're software. If you're building a product, a tool your team runs on, or an MVP to test an idea with real users, that's an application, and it's a different kind of build.

We build custom web applications from the first version through to production-ready: dashboards, user accounts, records, billing, inventory, scheduling, client management, and the integrations that hold it all together. Clean, maintainable code that's built to grow as you do.

Because every application is different, these are scoped and quoted per project after we understand what you're building.

Not sure if you need a website or an application?

Website

Your site is the front door to your business, and a transaction like a purchase or booking is one feature of it. See our Legendary Icon tier.

Application

The software is the product, like a billing program or inventory management system, and the interface exists to run it. Everything is built around making it work.

Front door versus product.

DevLeads is a full application we built end to end, a working example of what this looks like in practice. View Case Study →

Rescue & Rebuild

Scoped to what you already have. Website assessments start at $250, app assessments at $500, both credited toward your project.

Already have a site or an app that mostly works, but is slow, dated, breaking as you grow, or was built fast and is now holding you back? You don't always need to start over. Often the smarter move is to fix the bones of what you have and put it on a solid foundation.

Built a working prototype with AI tools like Lovable, Bolt, or v0 and hit a wall? That's one of the most common things we rescue. We'll rebuild it properly while keeping what already works.

Because every existing site or app is in a different state, we don't guess at a price. We start with an assessment of what you've got, then give you a clear plan and a fixed quote. A rescue can often cost less than a brand-new build, since we're improving what's there rather than starting from zero.

Rescue, or start fresh?

Rescue

The foundation is sound and the problem is friction. We keep the bones and improve them.

New build

What you have is beyond saving. We'll tell you straight, and build it fresh instead.

Keep the bones versus build from scratch.

SEO

Getting found is part of the build, not an afterthought.

Basic SEO is included in every website tier. Every site we build launches ready to be found, with the on-page fundamentals in place.
Keyword-targeted SEO is part of our Rising Icon tier. That's where we go deeper, optimizing for the specific searches your customers are actually typing.
Standalone SEO is available for a site you already have. If your site is live and you want to improve where it ranks, we can work on that on its own, ongoing or per project.

Scoped to your site and your goals. It starts with an audit.

An SEO audit starts at $500, credited toward your project when you move forward, so the diagnosis becomes part of the work. From there, ongoing work (monthly or quarterly) and one-time projects are scoped to what your site actually needs.

The goal isn't just more traffic. It's the right traffic, the people who are actually looking for what you offer.

Add-ons

Every tier covers what most projects need. These add-ons are here for when you want to go further: more functionality, a stronger brand, more room to grow into. Add any of them to any tier.

Logo & brand identity: a professional mark and a consistent look to build on
On-site photography: real photos of your business, your space, and your team
Copywriting: we write the words so you don't have to
Extra pages: room to expand as your site grows with you
Light integrations: connect your site to services you already use, like booking tools, email marketing, and social feeds
Maintenance & hosting plans: we keep it running so you don't have to
Additional revision rounds: more back-and-forth whenever you want it
Blog or CMS setup: publish and update your own content with ease
Additional language: reach customers in more than one
Rush timeline: when you need it live sooner

Every project is different, so add-ons are priced with your quote. Tell us what you're after and we'll fold it in. We'll only ever suggest what actually moves the needle for you.

What to Expect

How our pricing works

We price every project around its own scope, so you only pay for what you need. Here's how that works, from the first call to launch.

Why you see a range

No two projects are the same, so no two prices are either. Smaller projects stay affordable. Larger ones get the full attention they deserve. The range simply shows you the bracket yours is likely to land in, before you've even talked to us.

How a range becomes your price

When you're ready, we start with a short, friendly discovery call to really understand what you're building. From there, we turn your range into one fixed price and put everything in writing: your deliverables, your timeline, and your price, agreed together before any work begins. The range is the preview. The proposal is the price.

You stay in control the whole way

You're part of this the whole way through. We build in revision checkpoints so you're shaping the site as it comes together, not just reacting to it at the end. And if you ever want to add something partway through, we'll walk you through the cost and timeline before anything changes. Nothing reaches your bill that you didn't say yes to first.

You own what we build

When your site launches, it's yours, completely. The site, the domain, the hosting, and the content, all in your name and handed to you in writing. You'll never be locked out of your own website, and you'll never have to depend on us to make a change. If the day ever comes that you want to take it elsewhere, you can take everything with you.

No packages that don't fit. No surprises at the end. Just a clear price for exactly what you need.

Capabilities

What we can build together

Whatever your project needs, chances are we've built something like it. These are some of the most common. Yours might be something different.

Business websites

Clean, professional sites that show people who you are and move them to act.
E-commerce

Online stores with product pages, checkout, and secure payments.
Booking & scheduling systems

Custom appointment booking, calendars, and reservations built into your site, running on your availability, your rules, and your data.
Membership platforms

Gated content, member access, and community features for your audience.
Custom dashboards

Interactive data and tracking, built around what you actually need to see.
Integrations & automation

Connecting the tools you use so your site does more of the work for you.

Don't see your exact project? Ask. If it lives on the web, it's probably something we can build.

Clear, flexible pricing for every project